课程类别 |
课程编码 |
课程名称 |
学分 |
课内学时 |
课外学时 |
学期 |
备注 |
合计 |
讲授 |
实验 |
上机 |
实践 |
通识教育课程 |
SEM423311010 |
新生研讨课 Freshmen Seminar |
1.0 |
16 |
16 |
0 |
0 |
0 |
0 |
1 |
|
MRX310111030 |
道德与法律 Moral Education and Law |
1 |
16 |
16 |
0 |
0 |
0 |
0 |
1 |
|
SFS110114200 |
高级汉语（2-1） Advanced Chinese (2-1) |
3.0 |
48 |
48 |
0 |
0 |
0 |
0 |
1 |
|
MRX410111030 |
中国概况 Survey of China |
3.0 |
48 |
48 |
0 |
0 |
|
|
1 |
|
SFS110114300 |
高级汉语（2-2） Advanced Chinese (2-2) |
3.0 |
48 |
48 |
0 |
0 |
0 |
0 |
2 |
|
CST110311025 |
程序设计（Python） Program Design (Python) |
2.5 |
40 |
40 |
0 |
(32) |
0 |
0 |
1 |
|
CST110611015 |
大学计算机 Fundamentals of Computer |
1.5 |
24 |
24 |
0 |
(24) |
0 |
0 |
2 |
|
学科基础课程 |
SCC110112100 |
高等数学（2-1） Advanced Mathematics(2-1) |
5.5 |
88 |
88 |
0 |
0 |
0 |
88 |
1 |
|
SCC211911020 |
线性代数 Linear Algebra |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
2 |
|
SCC110112200 |
高等数学（2-2） Advanced Mathematics (2-2) |
5.0 |
80 |
80 |
0 |
0 |
0 |
80 |
2 |
|
SEM410111030 |
管理学 Principles of Management |
3.0 |
48 |
48 |
0 |
0 |
0 |
48 |
2 |
|
SEM510311030 |
微观经济学 Microeconomics |
3.0 |
48 |
48 |
0 |
0 |
0 |
48 |
2 |
|
SEM210311005 |
经营管理综合模拟实训 Comprehensive Simulation Training of Business Management |
0.5 |
0.5周 |
0 |
0 |
0 |
0.5周 |
8 |
S1 |
|
SCC251511010 |
数学实验 Mathematical Experiment |
1.0 |
24 |
0 |
24 |
0 |
0 |
0 |
3 |
|
SCC211111030 |
概率论与数理统计 Probability Theory & Mathematical Statistics |
3.0 |
48 |
48 |
0 |
0 |
0 |
48 |
3 |
|
SEM310111030 |
财务管理学 Financial Management |
3.0 |
50 |
44 |
6 |
0 |
0 |
50 |
3 |
|
SEM421711030 |
市场营销学 Marketing |
3.0 |
48 |
48 |
0 |
0 |
0 |
48 |
3 |
|
SEM510211020 |
宏观经济学 Macroeconomics |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
3 |
|
SEM421511020 |
商业伦理 Business Ethics |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
3 |
|
SEM423111020 |
组织行为学 Organizational Behavior |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
4 |
|
SEM422511020 |
战略管理 Strategic Management |
2.0 |
32 |
32 |
0 |
0 |
0 |
46 |
4 |
|
SEM310211030 |
管理统计学 Management Statistics |
3.0 |
52 |
40 |
12 |
0 |
0 |
52 |
4 |
|
SEM210211020 |
管理信息系统 Management Information Systems |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
5 |
|
SEM421311020 |
人力资源管理 Human Resource Management |
2.0 |
36 |
24 |
12 |
0 |
0 |
32 |
5 |
|
专业课程 |
SEM422011005 |
市场营销综合模拟实验 Comprehensive Simulation Training of Marketing |
0.5 |
0.5周 |
0 |
0 |
0 |
0.5周 |
0 |
3 |
|
SEM421611020 |
市场调查与预测 Marketing Research & Prediction |
2.0 |
32 |
32 |
0 |
0 |
0 |
0 |
4 |
|
SEM422711020 |
专业认识实习 Professional Cognition Practice |
2.0 |
2周 |
0 |
0 |
0 |
2周 |
0 |
S2 |
|
SEM422211020 |
消费者行为学 The Study of Consumer Behavior |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
5 |
|
SEM420411020 |
分销渠道管理 Management of Distribution Channels |
2.0 |
32 |
32 |
0 |
0 |
0 |
0 |
5 |
|
SEM420211020 |
产品与品牌管理 Product & Brand Management |
2.0 |
32 |
32 |
0 |
0 |
0 |
0 |
5 |
|
SEM420811025 |
广告与新媒体营销 Advertising & New Meddia Marketing |
2.5 |
44 |
32 |
12 |
0 |
0 |
0 |
6 |
|
SEM420511020 |
服务与体验营销 Service & Experience Marketing |
2.0 |
32 |
32 |
0 |
0 |
0 |
0 |
6 |
|
SEM220411020 |
大数据与精准营销 Big Data and Precision Marketing |
2.0 |
32 |
32 |
0 |
0 |
0 |
32 |
6 |
|
SEM422811040 |
专业实习 Professional Practice |
4.0 |
4周 |
0 |
0 |
0 |
4周 |
0 |
S3 |
|
SEM422111020 |
市场营销综合实训 Comprehensive Simulation Training of Marketing |
2.0 |
2周 |
0 |
0 |
0 |
2周 |
0 |
S3 |
|
SEM420311020 |
定价策略 Pricing Strategy |
2.0 |
32 |
32 |
0 |
0 |
0 |
0 |
7 |
|
SEM410511010 |
文献阅读与论文写作 Literature Review & Thesis Writing |
1.0 |
16 |
16 |
0 |
0 |
0 |
0 |
8 |
|
SEM420111120 |
毕业设计 Graduation Project |
12.0 |
12周 |
0 |
0 |
0 |
12周 |
0 |
8 |
|
